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American Samoa

American Samoa’s Pacific Tourism Performance Index score improved between 2023 and 2025, with the strongest gains recorded in the Economic and Environmental domains.

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Cook Islands

The Cook Islands has strengthened its overall standing since 2023, driven by major gains in Environment and further improvement in Economic performance, despite declines in Social and Cultural and Digital Marketing.

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Federated States of Micronesia

The Federated States of Micronesia recorded gains in Environment and Social and Cultural outcomes since 2023, while Economic moved lower and Digital Marketing data is not yet available.

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Fiji

Fiji remains one of the Pacific’s strongest performers, with major gains in Digital Marketing and further improvement in Economic outcomes since 2023, despite a sharp decline in Social and Cultural results.

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Kiribati

Kiribati has recorded mixed movement since 2023, with strong gains in Digital Marketing and modest improvement in Economic outcomes, while Environment remains its strongest domain.

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Marshall Islands

The Marshall Islands recorded relatively stable Environmental results since 2023, alongside lower Economic and Social and Cultural scores, while Digital Marketing data is not yet available.

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