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Pacific Tourism Performance Index (PTPI)

Pacific Tourism Performance Index (PTPI)

A shared view of tourism across our Pacific members — open public information, country profiles and insights for better decisions. Change to The Pacific Tourism Organisation’s regional view of tourism performance across the Pacific, bringing together performance data, destination profiles and regional insights to support better planning and decision-making.

Explore the Data
Pacific Tourism Performance Index (PTPI)

Pacific Tourism Performance Index (PTPI)

A shared view of tourism across our Pacific members — open public information, country profiles and insights for better decisions. Change to The Pacific Tourism Organisation’s regional view of tourism performance across the Pacific, bringing together performance data, destination profiles and regional insights to support better planning and decision-making.

Explore the Data
Pacific Tourism Performance Index (PTPI)

Pacific Tourism Performance Index (PTPI)

A shared view of tourism across our Pacific members — open public information, country profiles and insights for better decisions. Change to The Pacific Tourism Organisation’s regional view of tourism performance across the Pacific, bringing together performance data, destination profiles and regional insights to support better planning and decision-making.

Explore the Data
About this platform

Pacific Tourism Performance Index Platform

Welcome to the Pacific Tourism Performance Index Platform, a key resource for stakeholders seeking insights into the tourism performance of Pacific Island destinations. Developed by the Pacific Tourism Organisation (SPTO), this platform serves as a comprehensive tool to monitor and analyze tourism data, providing valuable benchmarks for growth and development across the region.

Pacific Tourism Performance Index Platform
Built for evidence-based tourism planning

Background

Built for evidence-based tourism planning

The SPTO Benchmarking Platform was created to enhance the capacity of Pacific Island destinations in tracking tourism trends and making data-driven decisions. With access to critical statistics, research, and digital marketing performance, this platform supports the sustainable development of tourism across the Pacific.

The platform offers a unique view into both public and private data, ensuring transparency and actionable insights for stakeholders at all levels.

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How to use the Platform

1

Public Access

The public-facing page provides overall group-by-group information, giving an overview of tourism trends and comparative benchmarks for all SPTO reporting Pacific Island destinations. Visitors can easily access high-level summaries of key indicators that impact the tourism landscape in the region.

Group 1 Destinations

American Samoa FSM Marshall Islands Nauru Tokelau Tuvalu Wallis & Futuna

Group 2 Destinations

Kiribati Niue Papua New Guinea Samoa Solomon Islands Tonga

Group 3 Destinations

Fiji New Caledonia Tahiti Vanuatu Cook Islands
2

Member Access

For more detailed, country-specific insights, members can log in to access exclusive data and resources. This includes:

  • ✓ Country-Level Pages: Detailed summaries tailored to each destination.
  • ✓ Research & Statistics: Access in-depth reports, studies, and performance analytics for a particular country.
  • ✓ Digital Marketing Insights: Explore how each destination performs across digital platforms and use the data to refine marketing strategies.

Public information

Explore the Pacific

Public country information is available without an account. Choose a destination to view its profile and statistics.

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American Samoa

American Samoa

American Samoa’s Pacific Tourism Performance Index score improved between 2023 and 2025, with the strongest gains recorded in the Economic and Environmental domains.

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 Cook Islands

Cook Islands

The Cook Islands has strengthened its overall standing since 2023, driven by major gains in Environment and further improvement in Economic performance, despite declines in Social and Cultural and Digital Marketing.

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 Federated States of Micronesia

Federated States of Micronesia

The Federated States of Micronesia recorded gains in Environment and Social and Cultural outcomes since 2023, while Economic moved lower and Digital Marketing data is not yet available.

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 Fiji

Fiji

Fiji remains one of the Pacific’s strongest performers, with major gains in Digital Marketing and further improvement in Economic outcomes since 2023, despite a sharp decline in Social and Cultural results.

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 Kiribati

Kiribati

Kiribati has recorded mixed movement since 2023, with strong gains in Digital Marketing and modest improvement in Economic outcomes, while Environment remains its strongest domain.

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 Marshall Islands

Marshall Islands

The Marshall Islands recorded relatively stable Environmental results since 2023, alongside lower Economic and Social and Cultural scores, while Digital Marketing data is not yet available.

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 Naoero

Naoero

Naoero recorded improvement in Economic outcomes since 2023, while Environment and Social and Cultural moved lower. Digital Marketing data is not yet available.

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 New Caledonia

New Caledonia

Between 2023 and 2025, New Caledonia recorded strong gains in Economic and Environmental outcomes, while Social and Cultural and Digital Marketing moved lower.

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 Niue

Niue

Niue’s Environmental result remained largely unchanged between 2023 and 2025, while Economic, Social and Cultural, and Digital Marketing declined from their 2023 levels.

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 Papua New Guinea

Papua New Guinea

Papua New Guinea strengthened its overall position between 2023 and 2025, with gains in Economic and Social and Cultural outcomes, stable Environmental results, and a modest decline in Digital Marketing.

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 Samoa

Samoa

Samoa’s 2025 profile was anchored by strong Economic results, while Environment remained largely unchanged and Social and Cultural recorded a lower result than in 2023. Digital Marketing data is not yet available.

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 Solomon Islands

Solomon Islands

Solomon Islands recorded gains in Environment and Social and Cultural between 2023 and 2025, while Economic remained broadly stable and Digital Marketing moved lower.

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 The Islands of Tahiti

The Islands of Tahiti

The Islands of Tahiti strengthened its overall position between 2023 and 2025, led by a substantial rise in Environment and continued strength in Digital Marketing, while Economic and Social and Cultural moved lower.

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 Timor-Leste

Timor-Leste

Timor-Leste strengthened its Environmental result between 2023 and 2025, while Economic, Social and Cultural, and Digital Marketing recorded lower scores over the same period.

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 Tonga

Tonga

Tonga’s 2025 results show improvement in Economic outcomes, stable Environmental performance, and lower Social and Cultural and Digital Marketing scores compared with 2023.

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 Tuvalu

Tuvalu

Tuvalu’s reported domain scores moved lower between 2023 and 2025, with the largest change in Social and Cultural, while Digital Marketing data is not yet available.

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 Vanuatu

Vanuatu

Vanuatu maintained a strong overall position between 2023 and 2025, with gains in Environment and Social and Cultural, while Economic and Digital Marketing moved lower.

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 Wallis and Futuna

Wallis and Futuna

Wallis and Futuna’s results were broadly stable across Economic, Environment, and Social and Cultural between 2023 and 2025, while Digital Marketing recorded a larger decline amid limited data coverage.

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